A more inspired approach to business growthBusiness Genius helps you drive more profitable, sustainable growth in today's crowded and connected markets. It...... mehr
A more inspired approach to business growthBusiness Genius helps you drive more profitable, sustainable growth in today's crowded and connected markets. It explores
the challenges
of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance.From
the craze for Crocs to
the cool
of Diesel,
the secrets
of Kikkoman and energy
of Red Bull,
the vision
of Google and disruption
of Current TV,
the revolution
of Proctor & Gamble and
the phenomenon
of Umpqua Bank -
the book captures
the best insights from around
the world, and a new agenda for today's business.Seeing things differently is
the foundation
of genius. Business Genius will help you explore
the best opportunities in established and emerging markets, to innovate concepts and markets rather than just developing products, and to make change happen that energises your people and engages your customers. Most importantly, it will help you turn your ideas into practical action and profitable impact.Genius = intelligence + imagination = extraordinary resultsInspired by
the secrets
of market leaders around
the world: Apple, Bang & Olufsen, FC Barcelona, Berkshire Hathaway,
Chupa Chups, Cirque du Soleil, Disney, FedEx, Ferrari, GE, Green & Blacks, Gucci, Haier, Li & Fung, 3M, Marks & Spencer, Natura, Net a Porter, News Corporation, Nike, Porsche, Second Life, Shanghai Tang, Stella Artois, Tate Modern, Tchibo, Zara...and more.Peter Fisk is a highly experienced business strategist, advisor to business leaders worldwide, an inspirational speaker and a business entrepreneur. He is author
of the bestselling Marketing Genius, also available from Capstone.
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