2009, 366 Seiten, Maße: 18,1 x 23,1 cm, Kartoniert (TB), EnglischBlogs, networking sites, and other examples of the social web provide businesses with a...... mehr

2009, 366 Seiten, Maße: 18,1 x 23,1 cm, Kartoniert (TB), EnglischBlogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: * Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness * Learn the art of conversation marketing, and how social media thrives on honesty and transparency * Manage and enhance your online reputation through the social web * Tap into the increasingly influential video and podcasti

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2007, VIII, 278 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 14,8 x 21 cm, Kartoniert (TB), DeutschHerausgeber: Kollmann, Tobias, Häsel, MatthiasDer Band...... mehr

2007, VIII, 278 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 14,8 x 21 cm, Kartoniert (TB), DeutschHerausgeber: Kollmann, Tobias, Häsel, MatthiasDer Band beinhaltet den aktuellen Forschungsstand zu spezifischen Trends und Technologien des Web 2.0 und ordnet diesen in den betriebswirtschaftlichen Kontext der Net Economy ein. Die Autoren untersuchen Themen wie Social Software, Personalisierung, Web Content Management, Cross-Media Publishing, Web Services, Mashups, Ajax, Rich Internet-Technologien, Softwareentwicklung, Community Marketing, U-Commerce, Web Security und Semantic Web und diskutieren die damit verbundenen Chancen und Risiken für unternehmerische Aktivitäten.

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Web Marketing is the process of building and maintaining customer relationship through online activities to facilitate the exchange of ideas,...... mehr

Web Marketing is the process of building and maintaining customer relationship through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. With the emergence of the internet and its associated technology-enables, screen-to-face interfaces, a new era of marketing has emerged. The internet continues to grow as a medium for commerce, allowing a company to conduct business everywhere all the time. E-commerce and internet eliminate the constraints of time and distance in operating a business and enable a multitude of connections between customers, suppliers and trading partners. When a company interacts electronically with customers, buying behavior can be analyzed so that the company can customize its product and services offerings to the individual customers. This book attempts to study the market awareness of e-commerce related websites and find out the buying behavior of individuals. It analyses the key features that determines the success of internet marketing strategy and suggest strategies to improve marketing effectiveness through e-marketing program in the changed market scenario.

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Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of...... mehr

Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting.Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw from this book will enable you to:* Understand online marketing essentials* Prepare an online business plan* Design the look and feel of your site* Create a concept, develop content, and make it accessible* Know the key components of an online store* Use buzzing, e-mailing, and other advertising tactics* Make your site search engine friendly* Handle Web transactions with ease* Stay out of legal trouble* Wow customers with new technologyThis guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you'll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

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Inzwischen kennt wohl jeder Marketingverantwortliche den Begriff Web 2.0. Dennoch herrscht Unklarheit über dieses relativ neue Schlagwort und über die...... mehr

Inzwischen kennt wohl jeder Marketingverantwortliche den Begriff Web 2.0. Dennoch herrscht Unklarheit über dieses relativ neue Schlagwort und über die Implikationen für Unternehmen. So entsteht die Notwendigkeit, dieses Thema genauer zu beleuchten und aufzuzeigen, welche Chancen und Risiken sich für Unternehmen und deren Marketingabteilungen ergeben, denn nur der gezielte Einsatz von Maßnahmen im Web 2.0 kann Unternehmen einen entscheidenden Wettbewerbsvorteil bringen. Eine falsche Anwendung kann hingegen nachhaltigen Imageschaden verursachen.Das heutige Konsumentenverhalten hat sich durch verschiedene Trends dahingehend verändert, dass Konsumenten online mit anderen Nutzern und Unternehmen in den Dialog treten sowie sich aktiv an der Erstellung von Inhalten beteiligen. Eine umfassende Analyse bestehender Web 2.0-Plattformen und -Services zeigt auf, welche Potenziale das Web 2.0 bietet und wie es sich zur Adressierung von Marketingherausforderungen eignet. Verdeutlicht werden diese durch die Darstellung von Best- und Worst-Practice-Beispielen.Anhand des Marketingprozesses und ausgewählter Beispiele wird ein praxisnaher Leitfaden geboten, wie sich Marketingherausforderungen mittels geeigneter Maßnahmen im Web 2.0 adressieren lassen. Für spezifische Branchen werden darüber hinaus konkrete Plattformen und Services auf ihre Eignung für das Marketing untersucht und Empfehlungen abgeleitet.

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Propelled almost entirely by word of mouth and strength in the popularity of social sharing, viral marketing can be used for brand awareness through...... mehr

Propelled almost entirely by word of mouth and strength in the popularity of social sharing, viral marketing can be used for brand awareness through non-traditional forms of advertising and communication.This book explores viral marketing and advertising, viral messaging and undercover marketing, the social network and the way the social web reacts, plus notable examples of viral marketing from the marketing of the "Blair Witch Project," to the comical Burger King "Subservient Chicken," and much more.Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.

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This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what...... mehr

This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.Social media, such as blogs and networking sites, have become an essential tool for businesses and individuals to market themselves and their products. The Social Media Marketing Manifesto gives beginning to intermediate web marketers a firm understanding of the technologies that exist for online promotion and how they can utilize these technologies to best reach their audiences.

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- Ein Thema, das für Marketing- und Vertriebs-Experten von großer Bedeutung ist.- Kompakter Leitfaden mit zahlreichen Praxisbeispielen- Von erfahrenen...... mehr

- Ein Thema, das für Marketing- und Vertriebs-Experten von großer Bedeutung ist.- Kompakter Leitfaden mit zahlreichen Praxisbeispielen- Von erfahrenen Web-Analytics-Spezialisten

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The main objective of this research is to increase academic understanding as well as provide managerial implications in relation to the determinants of the...... mehr

The main objective of this research is to increase academic understanding as well as provide managerial implications in relation to the determinants of the levels of web adoption for marketing purposes by small and medium sized enterprises (SMEs) in Egypt. Web adoption is specifically defined in this research as the ownership of a website to communicate and/or deliver travel services to a target market.This research is thus interested in how the web is being used to interact with customers. Additionally,the levels of adoption represent the different levels that SMEs go through in their adoption process starting with not owning a website to being a simple adopter to being a sophisticated adopter. Non-adopters do not own a web site. Simple adopters own web pages that have facilities for information provision and communication whereas sophisticated adopters own web pages that have facilities for online booking and completing a full transaction online. It is worth noting that the levels of adoption are interrelated and are not static but are part of a process of eEvolution.

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Main description:Search engine placement has become a key task for those engaged in website marketing because:- Good positioning in search...... mehr

Main description:Search engine placement has become a key task for those engaged in website marketing because:- Good positioning in search engines/directories dramatically increases visitor traffic.- Optimizing search engine ranking is the most important and cost effective way of marketing a website.- Customers use search engines more than any other method to locate websites.Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.- Explains why and how marketers can and must optimize sites for searchability from the outset- Describes how to optimize, for both local and international users- Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankingsTable of contents:Searching: Why do we search; The importance of search engines; What search engines are there?; Web Crawlers: The main web crawlers; How Web crawlers work; Registering your site; Directories: The main directories; How directories work; Registering your site; Fee Inclusions: The main fee inclusion services; How they work; Registering your site; Free Services: The main free services; How they work; Registering your site; Placement Tips and Page Architecture: Meta Tags; Keywords; Site architecture; Javascript; Relevant Content; Search engine stumbling blocks; Links; Database driven content/Mini Sites Software: Traffic Builder; Microsoft Traffic Builder; Traffic Seeker

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Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the...... mehr

Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies.

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Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1,3, Nürtingen...... mehr

Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1,3, Nürtingen University, course: Master¿s Thesis, language: English, abstract: "When I took office, only high energy physicists had ever heard of what is called the Worldwide Web... Now even my cat has its own page" (Bill Clinton, 1996) Only 20 years ago, mostly big companies had access to the Internet in order to ex-change information for the worldwide production and transfer of financial services. The big change has come with new data based applications and an enlargement of broadband connections in the beginning of the 21th century: It is now possible to provide bigger amounts of data in the Worldwide Web. Nowadays, the Internet is a platform where private users can enter personal contents and information. Blogs and forums have become popular in everyday-life. In Germany, 38% of the 1006 respondents older than 16 years are registered in on-line communities. In the strongest group from 16 to 30 years, even three out of four Internet users are members in those social networks, according to the representative study "Internet 2009- Wer macht was im Worldwide Web" by PriceWaterhouseCoo-pers in Frankfurt (cp. Westfalenblatt, 27 / 28, June 2009, p. 6). Web 2.0 applications have made a change in communication: From the passive one-way communication of the Web 1.0, where users could online read information by experts, to bi-directional communication, where people actively work on the contents of the pages. The Internet has become a social Web: Users with the same interests find each other and discuss everything they think about, for examples about products. Instead of asking friends about their product experiences, they use online communication platforms for the search and the exchange of information. In doing so, a large variety of opinions for every kind of product can be found in the blogs and forums. Analyzing the electronic word of mouth communication is the direct way to custo

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How to implement winning social media programs in business to improve products, services, and profits A July 2009 Anderson Analytics study found 60% of...... mehr

How to implement winning social media programs in business to improve products, services, and profits A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of "Social Media Marketing: An Hour a Day" (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts. This book: * Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web * Discusses conversation-monitoring tools and platforms to accelerate the innovation cycle along with the metrics required to prove the success of social technology adoption * Connects the social dots more deeply across the entire organization, moving beyond marketing and into brand monitoring, product development and customer-driven innovation. Social media has become a central component of marketing, and is now moving out into the rest of the business functions. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, managers, business owners or anyone else looking to better understand how to use social web technologies and platforms to build loyalty in customers and drive long term growth and profits.

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"The last decade of the 20th century witnessed the emergence of an all-pervasive global information infrastructure, commonly referred to as the Internet or the...... mehr

"The last decade of the 20th century witnessed the emergence of an all-pervasive global information infrastructure, commonly referred to as the Internet or the World Wide Web. Marketing of products and services has also been immensely influenced by the In

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Der Band beinhaltet den aktuellen Forschungsstand zu spezifischen Trends und Technologien des Web 2.0 und ordnet diesen in den betriebswirtschaftlichen...... mehr

Der Band beinhaltet den aktuellen Forschungsstand zu spezifischen Trends und Technologien des Web 2.0 und ordnet diesen in den betriebswirtschaftlichen Kontext der Net Economy ein. Die Autoren untersuchen Themen wie Social Software, Personalisierung, Web Content Management, Cross-Media Publishing, Web Services, Mashups, Ajax, Rich Internet-Technologien, Softwareentwicklung, Community Marketing, U-Commerce, Web Security und Semantic Web und diskutieren die damit verbundenen Chancen und Risiken für unternehmerische Aktivitäten.

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For many Java developers, web services appeared to come out of nowhere. Its advantages are clear: web services are...... mehr

For many Java developers, web services appeared to come out of nowhere. Its advantages are clear: web services are platform-independent (like Java itself), language-agnostic (a clear advantage over Java RMI), can easily be tunneled through firewalls (an obvious benefit to anyone who has dealt with modern enterprise networks), object-oriented (we all know about that), and tends to be loosely coupled (allowing more flexible application development). But these advantages have been obscured by a cloud of hype and a proliferation of jargon that are difficult to penetrate. What are SOAP, UDDI, WSDL, and JAXM? To say nothing of JAXR, tModels, category bags, WSFL, and other friends? And assuming that you understand what they are, how do you do anything with them? Do they live up to their promises? Are they really the future of network computing, or a dead end?Java Web Services gives the experienced Java developer a way into the Web Services world. It helps you to understand what's going on, what the technologies mean and how they relate, and shows Java developers how to put them to use to solve real problems. You'll learn what's real and what isn't; what the technologies are really supposed to do, and how they do it. Java Web Services shows you how to use SOAP to perform remote method calls and message passing; how to use WSDL to describe the interface to a web service or understand the interface of someone else's service; and how to use UDDI to advertise (publish) and look up services in each local or global registry. Java Web Services also discusses security issues, interoperability issues, integration with other Java enterprise technologies like EJB; the work being done on the JAXM andJAX-RPC packages, and integration with Microsoft's .NET services.The web services picture is still taking shape; there are many platforms and APIs to consider, and many conflicting claims from different marketing groups. And although web services are inherently language-independent, the fit between the fundamental principles on which Ja

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True to the Smashing Magazine's promise, Successful Freelancing for Web Designers: The Best of Smashing Magazine smashes readers with the information...... mehr

True to the Smashing Magazine's promise, Successful Freelancing for Web Designers: The Best of Smashing Magazine smashes readers with the information they need to make their life easier. Really. Being a great Web designer or developer is one thing - running a successful freelance business another. Whether you already have work experience in companies or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven't had to deal with so far. Written by some of the best in the business, this book incorporates some of the very best of Smashing Magazine's features on working as a freelance web professional. *Basic Skills of Freelance Web Designers Essential Habits of An Effective Professional Freelancer Common Questions of Web Designers The Designer Who Delivers Critical Mistakes Freelancers Make The Importance of Customer Service Creatively Handling the Admin Side of Freelancing Pitching Like a Pro The Finances of Freelancing *Communication with Clients & Partners How To Identify and Deal With Different Types Of Clients 5 Simple Tips for Improving Designer-Client Relationships How to Communicate with Developers Effectively How to Educate Your Clients on Web Development How to Explain to Clients that They Are Wrong How to Respond Effectively to Design Criticism How to Persuade Your Users, Boss or Clients How to Create the Perfect Client Questionnaire *Marketing - Convincing Strategies for Freelancers Getting Clients: Approaching the Company Converting Prospects into Clients Marketing Rules and Principles for Freelancers How Many Ideas Do You Show Your Clients? *Contracts & Pricing Freelance Contracts: Do's And Don't's What's In A Price: Guidelines For Pricing Web Designs Quality-Price-Ratio in Web Design

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Beginning with a checklist of elements essential to a library web site, it further explains how to: Manage content using database-backed Web...... mehr

Beginning with a checklist of elements essential to a library web site, it further explains how to: Manage content using database-backed Web pages; Brand the library's marketing and promote services online; link external content - licensed databases, library catalog and e-books - onto the site; Conduct readers' advisory services online; Keep the site fresh and updated using the editorial calendar tool; Archive online resources; Public and academic librarians, technology specialists, and all those front line staff responsible for creating, designing, and updating the library's web site will find an all-encompassing user-friendly guide designed to help them make the library's vast resources accessible online. Visit the companion web site for this book at . You can access an online version of the editorial calendar, examples of spreadsheets used to collect statistics, updated virtual library information, and more.

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